Are You Blogging Your Passion or Writing Just to Post Something?
When I started the Social Amateur blog, I thought it could be a resource to other social media newbies. After all, small business owners and contractors were always asking me the same basic questions … So why not put my experiences down where other people count benefit from them or learn something. It didn’t take me long to fall into the instructional mindset – Writing posts about how to do this or that, explaining some term or providing social media marketing tips. My audience was growing and my web stats were looking good. All of that was great. Yet my writing felt like it was lacking context, personality and passion. And then, writing became a chore. “I should probably post SOMETHING… ANYTHING. Ugh.” It wasn’t until I started a local “mommy blog,” (and it began to take off) that it hit me. Success really does lie in doing what you love every single day. It’s not just a cliche. What does it matter how many unique visitors come to my site to read an article I didn’t want to write? I love social media marketing, and I love to write. I love helping people figure out how to do this or that, and learning about what other people are doing online. I love chatting with people from all over the country and the world about all sorts of things – including, but not limited to, social media marketing. I love being part of an industry that is changing all the time, and honestly, I love that feeling of being a bit overwhelmed, because it means that there is so much yet to learn. And so, I think it’s time I take this blog back to basics, and back to me. Maybe that sounds egotistical, and maybe it is. But I’m realizing now that it is perhaps more egotistical for me to say, “This is how you should do this,” than it is to say “I tried this and it worked,” or “I tried this and it was a big huge flop. Now what?” or “So-and-so is doing this and it looks cool – Have you tried it?” or even “Here’s something silly that made me laugh!” I am a social media marketing nut. I love the communities, the people, the conversations. I adore my local social media folks.. (#BTV really is amazing for techies). But they don’t know me. You don’t know me. Maybe, in the coming weeks, months and years, you will. And maybe I’ll get to know you a little better, too. That’s the kind of resource I hope to be.
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